Why Bras N Things is collecting unwanted bras

Why Bras N Things is collecting unwanted bras

Why Bras N Things is collecting unwanted bras
Kristy Sexton-McGrath | 28/08/2020

Bras N Things has issued a call to customers: drop off your unwanted bras.

Until October 21, customers can drop their unwanted garments to any Bras N Things stores.

The garments will be donated to women in need, as part of a colloboration with charity Support The Girls.

Bras N Things will also donate underwear and other crucial items as part of the cause.

The partnership is in line with its new ‘Made For Every Body’ campaign, featuring fashion, active, sleepwear and lingerie styles for all women.

Bras N Things has joined forces with Australian charity Support The Girls in line with the launch of its new campaign were in line with the core values of Bras N Things.

National marketing manager Natalie Chalmers said both the partnership and campaign were in line with the core values of Bras N Things.

“A core value shared by all of us at Bras N Things is to empower women to feel beautiful from the inside out, and we are proud to be partnering with Jane [Holmes, CEO] and Support The Girls who shares this vision.”

The brand’s new range includes fashion lingerie in 10DD-GG, 12DD-G, 14DD-G and 16DD-F; an active wear bra with contour cups, underwire for support and spacer fabrication for temperature control; satin sleepwear in sizes 8-16; and playwear with crisscrossed ribbon, cut outs and lace detailing in cup sizes ranging from 10-14E.

❝Support the Girls❞…helping disadvantaged women of Australia!

❝Support the Girls❞…helping disadvantaged women of Australia!

❝Support the Girls❞…helping disadvantaged women of Australia!
Rachel Pleasant | 28/08/2020

Thank you for your generous donations.

To most of us, a bra and sanitary items are essentials, not luxuries. For the homeless, elderly and domestic violence impacted women of Australia, it’s often a distant dream.

HiRUM recently leapt to ‘Support the Girls’, and help the disadvantaged women of Australia, encouraging staff, clients and friends to drop off new or gently loved bras, new toiletries, underwear and sanitary items, to be distributed to local Gold Goast women in need.

We were completely overwhelmed by the positive response from everyone, with the collection of 100s of dollars-worth of essentials. We are looking forward to dropping off all the amazing donations to ‘Support the Girls’, and I am sure they will be thrilled. A big thank you to everyone for their generous donations, in particular, Felicity & Sara from ‘Champagne for Breakfast’ Lingerie based on Chevron for providing a bucket load of new bras.

‘Support the Girls’ is always looking for donations, so if you missed dropping your items off to HiRUM, you still have the opportunity to contribute.

Bra Gifting events support the girls

Bra Gifting events support the girls

Bra Gifting events support the girls
Charlotte Brennan | 19 March, 2021

Local Charity Support the Girls Australia (STGA) provides homeless and low-income women with bras and feminine products at their monthly Bra Gifting events at Southport Community Centre.

The service with a smile attitude at Support the Girls Australia’s Bra Gifting event created a safe and friendly environment.

Attendees to the event are women and girls marginalised by their current situations, which include living on a low income, being affected by domestic violence or abuse, and being homeless.

The women hear about the event through friends, social media, and via other support services, and can reserve a place at the event through Eventbrite.com.

The monthly event can see up to 100 women be professionally fitted and supplied with bras.

Attendees also receive new underwear, toiletry packs, haircuts, and other pampering services, plus morning tea.
STGA has teamed up with BreastScreen Queensland and NSW BreastScreen so event guests are also able to book free mammograms on the day.

The charity’s CEO and founder Jane Holmes said the bras themselves were important, but said the event also allow a foundation for providing deeper support.
Ms Holmes said event attendees came together in a comfortable and safe space where they were given the opportunity to connect and receive face-to-face support.

❝You actually need to mentor people, so that is what our purpose is,” she said.
“The bras and the sanitary products, that is the connecting tool, but it is more than that.❞

Founded in 2016, STGA aims to help women in need achieve overall wellbeing through dignity, hygiene and health.
According to the 2016 Australian Bureau of Statistics Census, more than 1700 people are believed to be homeless on the Gold Coast, 220 of which are sleeping rough.

Of this figure, around half are believed to be women, which is slightly higher than the national average.

Up to 100 gift bags containing bras, sanitary products, and underwear are given to women on low or no income at the Bra Gifting events.

Ms Holmes said she built the charity from a “place of understanding” based on her own confronting experiences as well as a 10-year career in crisis counselling with the New Zealand Police Force.

Ms Holmes’ husband committed suicide years ago, leaving her a single mother of three.

She said in in January 2016 she was approached while shopping at the Gold Coast by a 13-year-old girl who asked her for sanitary products.

After buying the young teen some tampons and lunch, Ms Holmes discovered the girl was homeless and was living under a bridge with some older women.

The girl took her to the bridge, where she says she met an elderly homeless woman who had no bra and who had resultant friction wounds.

Ms Holmes told her she would find her a support service that did bras, but discovered no such service existed.

❝So that was the birth of Support the Girls; to empower women with bras, because [the support services] I spoke to, they [had] never thought about,❞ she said.

Ms Holmes said the average woman had between 10 and 15 bras in her lingerie draw, but only really wore a select few.

❝How about if you could give one of those to someone who needs it?❞  she said.

❝It resonates; we all take it for granted.❞

Ms Holmes estimates that at least 35 to 40 of the 100 women that come to the event each month have a background of domestic violence.

Photo: Charlotte Brennan